I just learned this SEO tip yesterday morning while I was preparing to teach “SEO for the timid” at my weekly Social Media Hands-on Lab for Job Seekers. A couple of days ago, the Hubspot inbound marketing blog posted an article indicating that putting a video on your web page increases you ranking on Google. Quoting respected industry analyst Forrester Research, Hubspot said, “you’re 53 times more likely to get on the first page of Google’s search results if you have video on your page.” Hubspot’s blog continues on to give good advice on how to make a video. Both the Forrester Blog and the Hubspot blog are well worth reading. If I were you, I would click through to their blogs. I can’t better what they said. 
I was going to add a video to this blog to test out the Forrester/Hubspot idea, but that would require a “video upgrade” which costs $60 a year…and that is a barrier for me in this current economy, so I will just have to trust Forrester on this one. I did add two videos to my FaceBook account, but FB is already number three on a Google search of my name, so it is hard to verify any improvement. There is no way to add video to LinkedIn at this time…and what sort of video would you want to put there anyway?
Maybe you have some thoughts. Please feel free to share them if you do. In the meantime, if you want to see some videos I did in my previous job, click on the YouTube icon in my signature.
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February 28th, 2010 at 5:00 am
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This post was mentioned on Twitter by JSnid: Easy SEO Tip Number 4 to getting better Google Rankings http://wp.me/pIpQE-3m…
February 28th, 2010 at 7:31 pm
One idea that’s free that you could do would be to create a video, upload it to YouTube and then embed the YouTube video into your blog. This does not require you to host the video and should not cost you any money. Even easier, you can actually embed other people’s videos into your website (like HubSpot’s – http://hubspottv.blip.tv or http://youtube.com/hubspot ) and then write about those videos.
February 28th, 2010 at 10:05 pm
Mike, great suggestion. Thanks! James
March 13th, 2010 at 12:00 pm
There is obviously a lot to know about this. I think you made some good points in Features also. Keep working ,great job!
March 13th, 2010 at 3:26 pm
It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place
March 13th, 2010 at 6:04 pm
Natascha, Tell me more….I am listening. Thanks, James Snider
October 12th, 2010 at 10:30 am
Hi, i usually don’t post in Blogs but great work and thx for the infos.
December 5th, 2010 at 6:43 am
Great entry on another website and didn’t quite get it. Your story helped me understand it better.
December 7th, 2010 at 1:58 pm
Thank you so much for your encouraging words concerning my blog. They mean more to me than you will ever know. I am glad that you found the information to be useful.
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James Snider