Tag Archives: linkedin

Gallant


My wife is a substitute school teacher. After 10 years of teaching public school in Fort Worth, she took off 20 years to raise children. With our youngest in college, she has returned to the classroom. She told me a story this weekend about an incident in her classroom last week.

There was a second grade boy in her class who just could not get with the program. He spoke out instead of raising his hand. When he did raise his hand, he made all sorts of pained noises. He was always talking to a neighbor, getting out of his seat, fidgeting and dropping things. My wife has a special tolerance for this sort of thing. Our own son was like this. She home schooled him for 5 years to make sure that no one mistook him for a bad kid and crushed his tremendous creativity, affectionate self-confidence and passion for learning.

As it turns out, the class she was teaching needed to borrow rulers from another teacher. My wife is very serious about taking perfect care of borrowed things. She is loathe to lend her carefully maintained property and frustrated when people return it damaged. She stressed over and over to her little second grade class that they needed to be careful with these borrowed, plastic rulers.

The active boy I mentioned was happily working away on this assignment, talking up a storm and bending the ruler constantly as he worked. As could be foreseen, he broke it in three pieces. With dread visible all over him, he brought the broken pieces to my wife.

With a voice full of compassion, she informed him that he needed to do the right thing and take the ruler down the hall to the owner and tell her that he was sorry but he’d broken her ruler. He beseeched  my wife, with tears in his eyes, to not make him do this. She asked him if he knew what the word “gallant” meant. “It means to be brave and do the right thing. I need you to be gallant and tell the teacher what happened.”

Slowly he walked down the hall with the pieces of ruler in his hand. With shoulders stooped, he explained to the teacher what had happened. She listened with a soft heart and thanked him for telling her, then sent him back to his room. My wife thanked him for being gallant and had him return to his desk. She saw little second grade hands reaching out to him as he worked his way back to his desk. Everyone wanted to express their admiration for the brave boy who did the right thing.

When the project was completed and the rulers were collected, my wife asked the active (gallant) boy to take the rulers back to the teacher who lent them. She received them from him warmly and thanked him by name. She did not know his name before that day but since returning the broken ruler, she knows his name and his reputation is fixed in her mind as a brave boy who does the right thing.

Maybe you find yourself looking for a new job because your reputation was not everything it should have been. If some of your past life is alive on the internet, social media is a great way to move it off of page one and to page 15 of Google search results. Take some classes, learn some new skills, work on your greatest weaknesses and update LinkedIn, Twitter, Facebook, Google+, etc to reflect the new person you are working to become. Become involved in causes that help other people and promote those organizations via social media.  Now is the right time to be brave and do the right things. The people who meet you now will know you for who you are and not who you were.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development
214-377-9817

Learn about TFX:
http://portal.sliderocket.com/BOOJC/TFX-NonStick-Presentation


How to Guarantee That I Will NOT Connect With You


I have a very liberal policy when it comes to connecting with people on LinkedIn. If you give me any indication that we have anything in common, I will connect with you. If you indicate that we have ever spoken or you have read anything I posted or we belong to any of the same groups, I will connect. If I can look you up on LinkedIn and find anything in common (we both went to the same school, worked at the same company, have common interests, worked in the same industry, are in the same line of work…) I will connect with you.

But, if you simply use the standard, “I’d like to add you to my professional network on LinkedIn” and do not show me any common interest in your profile, I am only about half inclined to accept your invitation. If it appears that you might benefit me, then I might accept. This is hard to do unless you have some detail in your profile.

If, however, you appear to be a spammer or arrogant or selfish, I am not going to connect with you. I know a lot of people in Asia and am connected with several of them but I find that invitations from China or India from strangers almost always turn out to be spammers who want to sell me their web development services or search engine optimization services. It would be one thing if they sent me a single email but they send me three or four messages a week….that is spam.

If you get caught in that situation, here is how to “unconnect” with them. Simply write down the name of the person you want to unconnect with, then go to your Contacts on LinkedIn and look at the far right hand side (see red arrow in the following image) for the “Remove Connections” option.

Remove Connections

You will need to search through your connections to find that person you want to remove, but this will get them off your LinkedIn account.

One more thing to point out. Occasionally I talk about your LinkedIn profile picture. Many people are reluctant to put an image of themselves on LinkedIn but I encourage you to add a professional, friendly picture of yourself. It does not have to be a “coat and tie picture on blue background” but it needs to make a good impression of you as a professional person. About a year ago, I received an invitation from a total stranger who was promoting himself as an “amazing graphic artist that will rock your boring little world.” His profile picture looked like a gang banger. I understand that you need to show confidence but showing arrogance is never a good idea. I did not accept his invitation.

Good luck and Godspeed.

James Snider
Engstrom Trading, LLC
VP Business Development
214-377-9817

Recruiters


As we get started networking into target companies, you are going to run into some people who are nearly impossible to reach via LinkedIn. Their LinkedIn profile is almost empty.  They may have worked for small companies and have very few connections. They don’t belong to any groups and give you almost no insight into their history. To reach these people, you are going to have to do some serious use of Google. In the end, they will probably not accept your invitation to connect via LinkedIn. Either they do not use LinkedIn much or they may even have an email address attached to their profile that they do not use any more.

Rather than use up too much time working on reaching these impossible people, go after the low hanging fruit. Reach out to the recruiters.

The easiest path into a company is through the recruiters. They need to know as many people as possible. They make a living out of being able to find great candidates. The more people they know, the better the chances that they will find the right match for the job before anyone else can. Like sales people, they want a lot of connections on LinkedIn. They will almost always accept an invitation to connect with you on LinkedIn. Once you are connected to them, you will be a second degree connection to a bunch of people in that company…and it is easier to connect to second degree connections.

Another useful thing about being connected to recruiters is that they tend to change job frequently. Some change as often as every 6 months. A few stay with the same company for multiple years, but most switch companies often. That recruiter that left Dell to go to work at Bazaarvoice in Austin may seem like a lost opportunity (unless you want to work for Bazaarvoice) but in 9 months they may be working for a company you want to network into.

I would suggest that you go to the “People” search field in the upper right hand corner of LinkedIn and select the “Advanced” option just to the right of the window where you input your search criteria. Most people are afraid to click on anything marked “Advanced”, thinking that they are not smart enough to use the Advanced features. In your mind, substitute the word “Helpful” for “Advanced” and go for it. These are helpful features that you should learn to use.

Once you get to the “Helpful” screen, you will see fields for title and company. Fill in “recruiter” for the job and the name of the company you are interested in and just give it a shot. You will need to scroll past recruiters who no longer work for your target company, but you might want to network with a recruiter at HP or Samsung.

One more suggestion. When you find that recruiter you can connect with (you worked with them before or they belong to the same LinkedIn group as you belong to), do not send them the standard “I’d like to add you to my professional network on LinkedIn” message. That would be like asking a woman on a date by saying, “I’m not doing anything tonight. Wanna go do something?” That will work with someone who knows you or someone with no standards but it is not an effective way to establish a new relationship with a stranger. Say something along the lines of  “I am very interested in careers at Dell. I would like to connect with you on LinkedIn.” It is not prose but it is better than the standard message…and it works well enough.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development
888-512-425

College Alumni


I have said from time to time that the best place to start networking via LinkedIn is with the alumni groups for the colleges you attended. Almost every university of any size has a LinkedIn group. If you attended more than one university (whether you received a degree or not) you should join the group. This will increase your ability to connect with people outside your immediate field of experience.

Keep something in mind. LinkedIn wants to prevent spammers. It would ruin LinkedIn if it became nothing more than a resource for every on-line pharmacy or insurance company or ponzi scheme to blast members with endless emails. LinkedIn safeguards this pretty well by making sure that only people who have a common interest can connect with you. Either they worked at the same company you did (as is determined by their LinkedIn profile), went to the same school, belong to the same group or they know your email address.

This is great at keeping you relatively free of spam but it is also a barrier if you are trying build a new network outside your realm of experience. If you are tired of writing test software for missiles and want to write test software for wind turbines, all your contacts at Raytheon and Lockheed Martin are not going to be very useful in getting you connected to people at Siemens and GE. That is where memberships in groups will be helpful and college alumni groups are among the most inclined to accept an invitation from a complete stranger.

To a certain extent, having gone to a large university has an advantage by having a larger LinkedIn group, but that is not always the case. Both the University of Texas and Texas A&M University have current student bodies of approximately 50,000 students. The Texas Exes LinkedIn group as 35,000 members but the Texas A&M Association of Former Students has 14,000 members. You will also need to join the Texas A&M University Alumni group with almost 10,000 members. Considering the rabid school spirit of the Aggies, you would just assume that their LinkedIn group would be one of the largest, but it is not.

My other Alma Mater is the University of North Texas in Denton with a current enrollment of 36,000 students. Once again, another big school, however, they have two LinkedIn groups with only 9,000 and 4,000 members. UNT is largely a commuter school with little school spirit. Despite the fact that they have a significant number of distinguished alumni including Don Henley (The Eagles) and Nora Jones (we can skip the fact that Dr. Phil also went there) plus Pat Boone and Roy Orbison (if you are a bit older), people just do not feel a kinship with other UNT grads. Therefore, you would not expect a large LinkedIn group.

On the other hand, tiny Trinity University in San Antonio has around 2,500 students but a LinkedIn group of 3,500.

You may have attended a community college and feel reluctant to highlight that on your LinkedIn profile. I received 6 hours of credit in Photography from Tarrant County College (back when it was called Tarrant County Jr College or TCJC…or Taco Jaco…) but I did not mention it on anything. In reality, TCC is a large school with 38,000 students in enrollment. However,  their LinkedIn Group contains only 231 members.

In this instance, LinkedIn might not be much help. If you do a keyword search on ”Tarrant County College,” you will get over 18,000 results. These are people who took some classes there, mentioned it on their LinkedIn profile, even if they did not care to join the group. My guess is, you are not going to get much of a response if you try to get someone to LinkIn with you based on the fact that you both attended Taco Jaco back in the 1970s.

There are plenty of judgment calls to be made here. You have to size up if there is any benefit to reaching out to someone based on having gone to the same school. In some cases, it will help you a lot. You will find that classmate who is involved in wind turbines at GE and will be able to connect with them. In other instance, you are going to just have to dig a little deeper.

We will get into “deeper digging” in my next post.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development, TFX Nonstick!
888-512-425

Building Your LinkedIn Network For The Future


Image

I recently ran the InMaps facility on LinkedIn to see what my network looks like. Not surprisingly, the big blue section is comprised of people associated with job seekers (coaches, recruiters and job seekers). I really started building my LinkedIn connections when I became active in Southlake Focus, a networking group for job seeking professionals. These people tend to have many more LinkedIn contacts and to be more interconnected than the general population. Southlake Focus attendees tend to connect with other Southlake Focus attendees.  With no fewer than 200 people in attendance each week, and as many as 400, the group is fairly large. Therefore, a large, dense blue bubble.

The other major section, the red area on the right, are the people associated with FireWire. I was the industry marketing person for FireWire for 15 years. Those are the people I tended to network with prior to Southlake Focus.

The scattered green section at the bottom are social media contacts, many I met through Southlake Focus but most of them are scattered across multiple companies in the DFW area and some are thought leaders from all over. Makes sense that the group would not be as dense.

And finally, the violet cluster at the top right are my contacts from the 14 years I worked a Texas Instruments. I left TI in June of 2001. LinkedIn was not launched until May of 2003. My TI contacts are not very numerous nor densely connected.

You can see where you have put most of your LinkedIn effort by studying the InMap graphic.

As an entrepreneur, I am using LinkedIn to make contacts which do not fall into any of these categories. That can be a challenge. I first learned how to overcome this challenge as a job seeker. I was a bit shocked to learn that Kimberly-Clark would not consider me for an international marketing job despite my 17 years of global marketing and business development experience.  I had one honest recruiter tell me that I was not in the running because I lacked “CPG” experience. That stands for “Consumer Packaged Goods”.  In layman’s terms, that is all the stuff you see on store shelves. I sold semiconductors, not Klennex. I had zero experience in anything that interested them.

I had to learn to find the “back doors” into companies like Kimberly-Clark through LinkedIn. I have gone on to maximize this knowledge as an entrepreneur. What I have learned should interest job seekers who are trying to leave an industry that is in decline. You are going to have a hard time making that jump. You are going to need to find a buddy inside. There is no silver bullet. You are going to have to work, but a few minutes each day will pay off.

We will cover this over the next few posts.

Good Luck and Godspeed.

James Snider
Business Development Director
817 203 4944

The Palantír


For those of you familiar with Lord of the Rings, you will recall the scene where the always feckless Pippin looks into the “seeing stone”, the Palantir, was transfixed and then rescued by Gandalf.

” ‘So this is the thief!’ said Gandalf. Hastily he cast his cloak over the globe where it lay. ‘But you, Pippin! This is a grievous turn to things!’ He knelt by Pippin’s body; the hobbit was lying on his back, rigid, with unseeing eyes staring up at the sky. ‘The devilry! What mischief has he done – to himself, and to all of us?’ The wizard’s face was drawn and haggard.”

A similar scene played out in my life this week concerning malware and my 91 year old mother. OK, it is not the end of the world as we know it, but the ability of malware to infect computers and wreak havoc can feel that way sometimes.

She received a fairly standard piece of suspicious email (the latest one going around….I see it about twice a day) from a “trusted friend” so she clicked on the link. After that, everyone she has ever emailed received the same email from her computer.

She was astonished that I was not fooled. After all, the email came from my own mother and the message said “wow this is crazy you should give it a look.” The fact that “wow this is crazy” does not sound at all like my 91 year old mother was a clue, however, I get so many of these sorts of emails every week, spotting them has become instinctive. It is probably because my email address is all over the place. I am on dozens of job hunter email lists and I exchange emails with bunches of people I barely know.

My mother asked me how I size up an email as being suspicious, so I sent her the following:

1) Does not call me by name. Just has a call to action such as “You really need to see this”

2) Tone is too familiar from someone I do not know. “Hey, I am rolling on the floor laughing at this picture of you on the internet”

3) Tone is too excited or threatening. It appears that it is trying to get me to click on a link instinctively. “Your email account has been hacked. You must verify your account immediately or we will close it in 24 hours”

4) The email is one sentence pointing me to a web page.

5) There is nothing in the subject line

6) The language is awkward like a non-native English speaker wrote it.”Please to verify your order placed that we are to be shipping soon”

7) I have seen the same email before

Essentially, any time someone sends me a link to a web page or sends me a file to open, I am cautious. If they want me to click on anything, they’d better call me by name and give me a little bit of detail. A short note like “Good article” or “You might find this useful” is not enough.

Make sure you give me enough detail that it shows that you know me. “Good article about what recruiters look for in a resume” is only enough information to motivate me to write you back to verify. “James, If you missed this article on LinkedIn, it is worth reading. A lot of it is what Dirk Spencer already told us, but this adds some details on what recruiters look for in a resume.” That is enough information that I will click the link to read the article.

In today’s world, you just can not click links or open files that people email you. There are no trusted people. Viruses get on their computer and they will never know it. Or, viruses will get on Tom’s computer, look up people in his email account, then send the email out with Mary’s name on it. Mary’s computer is not infected. Tom’s computer is infected, but the virus makes the email look like it is coming from Mary’s computer. Or, the virus will infect the Yahoo or Gmail computers. Your computer might be clean, but the virus is sending email from the Yahoo computer and making it look like it is coming from your computer.

With social media, the trickery has been going on for a few years.  On LinkedIn, the worst I have seen is simple spam. Some stranger from Bangalore or Shenzhen wants to LinkIn with me. I accept and they start spamming me with various sales pitches. LinkedIn makes it easy to tag the message as spam and that tends to stop it quickly.

On Twitter, I get messages about the funny picture of me on the internet that has some stranger rolling on the floor laughing. A more interesting Twitter ploy is a mention from someone I am not following and who is not following me. Occasionally I click the “@ connect” button to see who has mentioned one of my tweets. About once a month, I see something like “@JSnid fhq4.co.cc/rgm7.” I check the Twitter account of the person mentioning my Twitter handle only to see that they have zero followers and are following zero people. Strange. Don’t click!

I get invitations to connect on Facebook and Google+ from strangers from foreign lands….not interested. Don’t accept.

Frankly, I am real tired of malware.  Am I wrong here? I would love to see the G7 propose a million dollar bounty for the capture and conviction of people who write and release all forms of spyware, viruses, trojans, worms…all malware in general.

Mr. Romney and Mr. Obama….are you listening? I think we have a real vote getter here.

Good Luck and Godspeed.

James Snider
Business Development Director
817 203 4944

The Blind Chef


Last week, I had the good fortune to be invited by DARS (Department of Assistive and Rehabilitative Services) to give mock interviews to blind and visually impaired job seekers. As is so often the case with these sorts of ventures, I got more from it than I gave. I was given two job seekers to “interview.”

The first was a lady with several years of customer service experience before she lost her sight. She wanted to return to that field. That was an easy interview. She had the personality for the job and her years of experience were reflected in the answers she gave to the interview questions. If I were in a position to hire a person to do customer service, I would have made an offer on the spot.

The next interview was a bit rough. It was a young man who wanted to be a chef. A blind chef. He wanted to convince me that it was OK to bring him into my profit center (the kitchen) to work around fire, slippery liquids, heavy objects and knives in a crowded, hectic environment. What little I know about a commercial kitchen, I know from talking to my two children; one who is a server and one who manages a restaurant. However, one of my strengths is empathy. Somehow, I was able to morph into a restaurant owner and I was not going to hire this guy. The risks were just too great. What if he got hurt? What if he started a fire? What if he hurt someone else? My mind was going full speed against making this hire.

What transpired over the next 20 minutes was an enormous struggle within me. I asked him a few general questions and he gracefully worked into the conversation that he specialized in taking the usual and putting his own twist on it. I asked for an example. He said, “Chicken Fried Strawberries.” Perhaps he heard the snicker in my voice. I’ve been to the State Fair of Texas, home of Fried Twinkies,  Chicken Fried Bacon and Chicken Fried Butter (I wish I were making this up). I just assumed that this was one more gauche Texas redneck indulgence until he continued. “It is a lot harder to get right than it sounds. If you fry it too long, the strawberry turns into mush. If you don’t fry it long enough, the crust is not crisp.”  That made sense. I know enough about cooking that he had me interested and a little bit impressed. Then he went on to describe the elegant sauce he made to drizzle over it. I was hooked. It sounded incredible.

I turned the conversation back to the reservations I had about hiring a visually impaired person to work in a dangerous environment. He was honest. He could not see if chicken was browned correctly (as an example) but he would ask a prep chef to be his eyes on the rare occasions when he needed them. We talked about the stressful environment of working in a commercial kitchen. He said that he focused so intensely on what he was doing that he blocked out the distractions and was not easily rattled by the stress. He always knew where everything he needed was. He was methodical in where he placed his pans, knives, ingredients, etc. His answers were good but he could not take away my fear of taking a chance on him. There are plenty of chefs out there to hire. Why take a chance on someone who just might not be able to perform the duties?

I let up a little bit on the hostile questioning. We talked about his specialty. He was not really Southwestern or French or (I ran out of specialties). What was his specialty? When he started talking about food, his passion was contagious. I felt my apprehensions starting to melt and a voice in my head started saying, “Give this guy a chance. He sounds like an incredible chef.”

My marketing brain started to run. What a great story for the evening news. “Blind chef creates signature dish that puts struggling restaurant on the map.” He had a nice look and would look great on camera. What an incredible break through this would be for visually impaired people all over North Texas. I had no doubt that this guy could work magic with food.

That’s when the lizard brain kicked in. I started feeling cautious. I could not get over the fact that he could not see where the fire was. He could not see if the prep chef was right behind him. He could not see if he’d spilled the olive oil and it was under his feet or seeping into the flame. He did not have complete use of all his senses which made him a risky addition to the kitchen.

As I wrapped up the interview, I asked the standard, “Do you have any questions?” He went straight to the point. “What would prevent you from hiring me today?” My answer was honest, “I am concerned that your lack of sight might cause you to get hurt or to hurt someone else.” His thoughtful response was an exquisite Touche’. “I managed 250 men on a construction site for several years” (this was back before he lost his sight). “I’ve seen a lot of men with sight, get hurt because they were distracted. Since I lack my sight, when I am in the kitchen, I am the most focused person in the room.”

Interestingly, the day before this mock interview, I’d had a real interview with a major hotel chain who is staffing up 90 marketers in their eCommerce department. My eCommerce experience is a bit limited, but not inconsequential. I am proficient in social media marketing, am certainly a self-starter, have management experience, good sense of humor and people skills. The best thing I brought to the table was a clear understanding of what their customers need when making on-line reservations. I was a road warrior for 10 years and used multiple on-line booking sites, including their’s.

I was required to work through a case study and give a presentation as part of the interview process. I love giving presentations. I really got into the case study, pouring over the numbers, examining their website, Facebook and Twitter sites. I analyzed the sites of their competitors and Google rankings. I had more than enough to say in the 20 minutes they gave me for the presentation. I had a wonderful time and showed them a pretty good time in the process.

The day following my time with the blind job seekers, I received the phone call from the recruiter. “Thanks, but no thanks.” The piece I left out of the description of my interview was the age gap. Everyone I spoke to was late 20s or early 30s. I have a son in college. eCommerce is the domain of the young. It did not matter that I was passionate about the opportunity or the employer. It did not matter that my passion was palpable. The lizard brain would not let them take a chance on me. I did not fit their profile for what an eCommerce person should be. Their careers depend on staffing with the right people. They were not willing to take a chance.

Despite my talent and passion for doing exactly what this employer is looking for, I have a significant barrier. I am like the blind chef. I understand the lizard brain because it was active in me as I talked to him. I know why these “20 somethings” were not willing to extend to me an offer. We become frustrated by this job market, even angry. But I say, have some understanding for those on the other side of the desk.

Winston Churchill said, “Success is the ability to move from failure to failure without losing your enthusiasm.” Some day, someone will give the blind chef a chance and I am sure he will prove himself to be an tremendous asset. As for me, I need to take some of my own advice. I LinkedIn with the most senior person with whom I interviewed. I Googled him and read a great article about him. I dropped him an email to tell him how much I enjoyed the article. I connected to him via Google+. I found 12 people who work at this hotel chain who are involved in eCommerce and are alumni of my two alma maters. Did I mention to you that fellow alumni are very likely to connect with you on LinkedIn? I now have 12 new connections on LinkedIn. This may all amount to nothing but it may end up getting me a really great job.

Keep in mind that there are things that are just going to get in the way. If you have passion for what you do, you will get a job. It may not be the very next job that comes along, but you will get one.

If you ever see Chicken Fried Strawberries on the menu, get them. Send your compliments to the chef. Shake the restaurant manager’s hand and tip your server well. That signature dish will be your sign that a blind chef had the passion to overcome significant barriers and land that job he is dreaming of today.

Good Luck and Godspeed.

James Snider
Business Development Director
817 203 4944

Peanut Butter and Dill Pickles


I was talking to a friend the other day who is having money problems. As a result, he has started bringing his lunch to work. That day, he’d had a peanut butter sandwich. Being a Texas boy, I figured it was a peanut butter and banana sandwich. To my total disbelief, he told me that it was a peanut butter and dill pickle sandwich. He assured me that it was good and that I should try it. So I did. Not bad but not great either. I’m going to stick to peanut butter and banana sandwiches but I did, at least, give it a try.

That started me thinking back to something my sister-in law told me. She and my favorite Aggie brother-in-law expatted to England a few years ago. He works for a British company and they made it worth his while to spend a couple of years in Cambridge. The friends they made at church and in the neighborhood found certain American eccentricities to be marvelous fun. For example, each time a new person visited their house, they just had to see the enormous “American fridge” (refrigerator). The British use refrigerators about the size of a dorm refrigerator.

Not everything they observed at my sister-in-law’s house was typically American. For example, she loves flavored creamer in her coffee.  When she would invite friends over, she would hear them make reference to “American coffee.”  These Brits came to believe that every American drinks coffee with vanilla, hazelnut or caramel macchiato creamer in it.

I’ve come across a number of odd instances during my visits to the UK which show a funny perception of Americans. For example, I went out to dinner one night and ordered a cup of tea. The waiter brought me the water, a tea bag and a timer. He then explained to me how to brew a cup of tea.  I guess they thought that the Boston Tea Party was the end to our drinking tea in the States.

One thing the Brits just can not understand is our love of peanut butter. They can not imagine spreading that “ghastly stuff” on perfectly good bread. When my sister-in-law mentioned that we occasionally put a banana on it, nausea was clearly visible on their faces. Not being at all deterred, she added, “Or sometimes we put jelly on it.” With clear dread registering in their voices, they would ask, “What… sort… of… jelly?” The horrific answer, “Grape” was far beyond their wildest expectations. What sort of creatures are these Americans?

We can not really understand a culture until we have spent some time there.  Some people would be much happier watching a TV show about England or Egypt than to actually experience the country and the culture first hand. The problem is, you just don’t understand it if you have not been there.

I have often said that the problem with a resume is that we are so much more than a two page Word document. This is like seeing the pyramids on TV rather than riding the camel up to them, going inside them, wandering around through the dimly lit walkways, finally making it back out into the daylight and being ripped off by the old guy who just stands at the exit with his hand out like a tour guide (even though he has nothing to do with the pyramids).You can not experience the pyramids on TV. Can you know anything about me from my resume?

This is where platforms like Facebook and LinkedIn can be very helpful. Share a little bit about who you are. Help me to get to know you.

Business Insider had a great article on what the top high-tech companies want to see in your LinkedIn profile. In addition to the usual stuff such as a complete profile, lack of worn-out buzzwords and specific skills they also want to see what you are passionate about. If you are a social media marketer, do you have anything about social media marketing on your LinkedIn profile? Are you reading books about it? Are you going to the Social Media Club in your area? Are you connected to social media experts? Do you belong to the social media LinkedIn groups? Do you update your network with the latest social media news? Does your LinkedIn profile connect to your Twitter account….and do you Tweet social media stuff? Do you have a link to your personal blog….and does that show any passion for your field?

Your resume may get you in the door but your personality is what will get you the job. Show me that before I pick up the phone and call you. Give me a reason to keep your resume instead of deleting it. I really can not understand much about you from a two page overview of your career. Your resume may make you look like an uptight stuffed shirt. Show me a little passion, a good sense of humor, an interesting person and an intelligent person and I will be more inclined to give you the benefit of a doubt.

Good Luck and Godspeed.

 James Snider
Business Development Director
817 203 4944

LinkedIn Changes to Make Now


As I mentioned in my last post, I have a friend who is a networking machine. He is reaching out to every Dallas area recruiter he can find on LinkedIn. Then he meets with them face-to-face. It is paying off for him. He is getting interviews. He also spent considerable time with one of the most knowledgeable experts on LinkedIn, this side of the Rockies. I thought I knew a lot about LinkedIn, but I learned a lot of new stuff in a short amount of time.

The first thing is your name. This is a trick that a lot of people are catching on to. Go to your settings (it is a drop down menu that you access by going to your name in the upper right hand corner). Go down the right side of the screen to “Helpful Links” and select “Edit your name, location & industry.” You are going to want to change your  last name.  You want to make this a branding statement. Don’t just be Frank Torbin. If you are a CPA, change your last name to “Torbin, CPA.” My last name, according to LinkedIn, is “Snider, MBA Marketing.”

The next thing you might want to change is your Professional “Headline.”  I had my headline as “Business Development Director” because that is my current job title. Wrong! This should be your dream job title. For me, that is “Director of Marketing” or “Marketing Director.” It makes a difference which one you choose. This is where you are going to need to do a little quick research. Go to the People search in the upper right hand corner and test out the different job titles for the job you want. For me, I tried “Director of Marketing” and “Marketing Director.” When I did the search, I included the parenthesis. I do this because you want LinkedIn to see that job title as one keyword. If you just enter Marketing Director, then LinkedIn will find every occurrence of Marketing or Director. I am not really interested in people who were Band Directors and Marketing Coordinators.I want to find all Marketing Directors.

As it turns out, there are 218,923 “Director of Marketing” and 278,439 “Marketing Director.” You want to use the job title which gets the largest number of search results. You may think that is counter intuitive. You want to stand out, so why bury yourself in the largest group of results? The reason is, hiring mangers and recruiters fish in the pond with the most fish. Get yourself into that pond.

My friend recommends that you update your profile every day, once, between 8:00 AM and 10:00 AM. You do this from the Home page (the page that LinkedIn shows you first when you log on). There is a field right next to your photograph called “Share an update.” You might post a hot news story related to your field. For me, that is easy. I am in marketing. Social media marketing is a hot topic and there is plenty of news to share each day. For you, that might not be so easy. I hope you belong to some groups on LinkedIn related to your profession. You can see what is being discussed on those groups and pick a topic or article to share. You are doing this for two reasons: you want people to know you stay current and you want people to be reminded that you exist. Out of sight, out of mind. If I want to hire a PMP, it helps if every morning when I get to work and pull up LinkedIn, I see Larry Schmidt, PMP sharing some hot topic gleaned from the Master Black Belt group. I might want to take a look at Larry’s LinkedIn profile.

My friend also blew everything I know about recommendations. He told me that I must get two recommendations for every job (or at least the jobs from the past 15 years). I’d been told that one recommendation bestows a little extra juice for the keywords found in a particular job profile. My friend said, “Two recommendations, twice as much juice.” The best way to do this is to reach out to a former boss and say, “Would you mind giving me a recommendation on LinkedIn? I have written something you might find useful as a starting point…” then you write your own recommendation. 9 times out of 10, they will post what you wrote with few or no changes…unless you went crazy and stated things that just were not at all true.

The last thing I want to mention is your volunteer work.  Edit your profile and right below the gray box that gives a quick overview of your history, there is a blue section called “Add sections.” Click on that and find “Volunteer Experience & Causes.” Select that and enter any volunteer work you do. According to an article in Fast Company, people who volunteer, get hired faster. I won’t go into the details from the article, but you should add uncontroversial volunteer work you do. I would shy away from mentioning any work you do for political candidates (as an example).

This is also a place where you can enter your ”causes.” Once again, proceed with caution. Habitat for Humanity is a pretty safe cause. Occupy Wallstreet….you might not get invited in for an interview.

Good Luck and Godspeed.

 James Snider
Business Development Director
817 203 4944

The Spider in my Bathtub


There is a spider in my guest bath. He (or she) has built a web in my bathtub. Way down low, by the drain. This is a tiny little spider with a tiny little web. It has been there for a couple of weeks now. I have to wonder if any prey has found its way into his/her web. Obviously, this particular spider lacks some ability to select a prime spot to set up shop. There are very few insects in my guest bath and almost none in my bathtub. I occasionally see a tiny this or that but there are much better locations to catch a lunch. Outside, for instance.

This led me to wonder how long a spider can go without eating.  According to Yahoo! ANSWERS:

It depends on the species, but Spiders can go a long, long time without eating. Two weeks is nothing. Many could go months if they had to. By not moving around too much, slowing their metabolism, and not expending any unnecessary energy, they can live a long time without food.

In some ways, this describes my early months after getting laid off. I took what seemed like the safe path. I wanted to find a job at an established company with pay and job title consistent with my years of experience. I put my resume on various job boards and applied for the few near perfect jobs I found there. Despite the fact that we are told over and over that about 1% or 2% of job seekers get their jobs through job boards, most of us take this route. We know that we should be calling everyone we know, driving to a location convenient to them and buying them a cup of coffee or lunch. We should be looking up recruiters on LinkedIn and reaching out to friends of friends. We need to be expending a lot of energy and a fair amount of money for coffee, food, gas, thank you notes, stamps, etc. However, most of us are like that spider. We are doing what we have always done in the hopes that some hapless prey will come our way before we starve.  And, we are tightening our belt a little more each month as we see our bank accounts shrinking.

I met with a friend today who is going  the exact opposite direction and taking a very active approach. In 2011, he met, face-to-face with 426 people for informational interviews. He spends part of every day looking for recruiters on LinkedIn and connecting with them. Not just any recruiter, but ones that specialize in his line of work. He has become an expert at using the advanced search features on LinkedIn. He has even gone so far as to buy the upgraded LinkedIn service.

Once he connects, he sets up a meeting. He will accept a phone call if that is all he can get, but he prefers to meet face-to-face. He is no spring chicken and he is not exactly eye candy but he is upbeat and positive and genuinely likes people. It comes through when you meet him. His goal is to meet with 25 recruiters every week! Ridiculous? He is doing it.

So what does he say? Simply his 10 second commercial: What he has done and what he is looking for. Then he asks for advice and any additional contacts they might like to share with him.

His strategy is working. He is currently in the advanced stages of interviewing for five jobs. These are senior level jobs….the kind that are the most difficult to get.  He has reworked his LinkedIn profile based on the best advice available from David Lanners, a local LinkedIn guru. I have heard Lanners speak on a number of occasions, but my friend met him for coffee, bought him lunch and ended up spending seven hours with him (and taking 18 pages of notes.)

What motivates a guy to go to these lengths when the average job seeker spends an hour a day looking for a job? He was motivated by the same thing that eventually caused that tiny spider to vacate my bathtub drain. Hunger. Not literal hunger, but he drained his savings at a time when his kid was just about ready to start college. It was either find a job or tell his son that he could not go to the college he’d been planning on for the past two years. I had that conversation with my son. It was a hard one. How do you tell your kid that you were not willing to spend 12 hours a day working to make sure their plans for the rest of their life are not interrupted?

If you are at that stage in your job search, check my next blog post.  I will share with you some of my friend’s special LinkedIn secrets.


Good luck and Godspeed.
 James Snider
Business Development Director
817 203 4944

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