Tag Archives: social media

Sticky Message


Judgement Donorcycle

As I drove home from work  at 10:30 last night, I was passed by four motorcycles going between 90 and 100 mph, based on the fact that I was driving at highway speeds and they left me behind like I was standing still. It was astonishing to imagine four young lives putting themselves so needlessly at risk. I was reminded of a scene from the TV Show “ER” in which Nurse Hathaway is patching up a macho biker who’d taken a spill. She asked him if he knew what they called motorcycles in the ER; “Donorcycles”. He laughed and said, “Donorcycles…I like that.” Hathaway responded with no humor, “You would.”

As my mind continued to drift along these lines, I remembered something the late great Paul Harvey said during his news show many years ago. We like to think, when we reach the end of our lives, that our bodies have just worn out. But in reality, we actually rust out instead of wear out.  Cigarettes, alcohol, poor eating habits and lack of exercise all tear our bodies down prematurely.

I was listening to a discussion on the local NPR about a year ago and the comment was made that we are afraid of sharks and lightening but what we should really fear is french fries and cheese burgers. Very few people die from sharks or lightening but millions die each year from obesity and heart disease.

In one of the greatest marketing books written in recent years, “Made to Stick” the story is told of an effort by the Center for Science in the Public Interest to change the practice of using coconut oil for popping popcorn in movie theaters. After many efforts to get the message across, only one message actually drove the point home and made a difference. They showed three meals: bacon and eggs, Big Mac with fries and a steak dinner. Then they showed a medium size popcorn topped with butter. The popcorn had more fat than a whole day’s worth of high fat meals. That started the groundswell to get coconut oil removed from movie theater popcorn.

What do these four stories have in common, apart from the fact that they are all health related? They all have the sticky message that “Made to Stick” discusses.

Donorcyle…rust out, not wear out…fear cheeseburgers, not sharks….one box of popcorn has more fat than a typical bad American diet… these message stuck with me for years.

What does this have to do with finding a job via social media? Too many times we waste our social media profiles with trivia. Tell me quickly what you do very well and grab my attention. “SQL server super geek” is much more useful than “Devoted father of 3 rowdy boys.” “Eat, drink and breathe SEO” is much more compelling than “Digital marketing fan.” “Certified Guerrilla Marketer” catches my attention more than “MBA, humorist and friend to many.”

Get on with it and give me that sound bite that makes me remember you. For more information, take a look at this previous post: What I Learned from an Arrogant Doctor


Choctaw Bowman


Choctaw Bowman - Military ManMy Grandfather (on the left) during WWI

At one time, it was easy to conceal your past. We have all heard stories of men who went West for a new beginning. It was easy, 100 years ago, to leave your past behind. Actually, it was difficult for your past to follow you.

When I attended my first defensive driving class (in the early 1970s) the instructor wanted to make a point about how we all had different degrees of training for operating a motor vehicle. He asked if anyone had received a drivers license without a formal test. Today, we would see this as a “set up” for calling in the officials to make an arrest, but in the 1970s, if we’d done everything by the book, we had no concerns. An old man in the group raised his hand and stated that he received his drivers license by filling out a form and paying 75 cents. That was it. No test, no training, no background check, no ID, no birth certificate to prove he was of legal age. 75 cents and a short form got him a drivers license.

We have all heard stories about Civil War veterans who joined the cause by lying about their age and joining their army of choice. This continued well into the 20th century. My Grandfather, Charles Bowman, lied about his age to join the infantry in World War I. I have to wonder if he questioned the wisdom of his decision. He saw plenty of bloodshed on the fields of France as a bugler in the infantry. However, he followed Black Jack Pershing, after the war, into the battle against Pancho Villa on the Texas border. He was a military man.

Eventually, he moved to Austin, TX with his young bride and became the first trolley car driver down the streets of ATX and continued his career with Austin Transit Company, eventually becoming the Vice President of Charters for the bus line. All of this under the name of “Charles Bowman”.

We did not learn of his duplicity until 60 years later, when he was too feeble for my grandmother to take care of in their home on 1509 6th Street. My older brother drove him from his home in Austin to the Veterans Hospital in Temple, TX. While checking him in, and presenting his enlistment papers to the administrators at the VA hospital, my brother noticed that “GrandDad” had joined the infantry under the name of “Choctaw Bowman.” The man I had known for 40+ years as “Charles Bowman” was, in reality, born “Choctaw Bowman”.

My grandfather had spent all his adult years under an assumed name.   Sometime after his military career, he decided that “Choctaw” was not a suitable name for a young man with career aspirations. At that time (1920s), all you had to do was to fill out paperwork with the information you wanted employers to believe was true. I guess they could have checked his military record and “outed him” but they did not. He continued his life under this new name, with impunity.

Things are not like that now. If  you were arrested in 1970, there is an on-line record of that. It is easy to find all the dirt on you that anyone might want to find. This brings me to a recurring theme. Your future employer will look for information on you on-line. If you are not found, they will dig deeper. If there is information that you do not want them to find, make it easy for them to find good information about you. Get your LinkedIn profile up to date (there is little reason to go back more than 20 years with your work history….no one cares that you bused tables in grad school).

Post updates about your good work and “good works”. If you wrote a published article, include a link to that on-line article on Facebook and LinkedIn. If you were awarded a patent, put that on LinkedIn. If you volunteer at the homeless shelter on Thanksgiving Day, post a picture on Twitter and an update on Facebook and LinkedIn. If you are not doing good things, start doing them. Earn new certifications. Update your programming skills. Brush up on Spanish at the community college. Do things that make you employable and make sure to broadcast that on social media.

If your future employer can find dozens of things about you on pages 1 – 20 with a Google search, there is little reason to continue on to page 21 where they may find images of you dancing the Hula with a giant Mai Tai in your hand. Make it easy for them to find the information that will make them want to hire you. Social Media is just as effective in getting news on the Internet as a press release. Make it work for you.

Good Luck and Godspeed.


Frozen Pipes


frozen-pipes

When my wife and I were married less than a year, we decided to buy a house. It was a bit fool hardy as we were barely making any money, but we lived in a marginal neighborhood on its way back up from hard times. Houses were going for cheap and renting did not make sense. The houses in our neighborhood fell into two categories: beautiful and expensive or cheap fixer-uppers. We bought a wonderful Victorian cottage in dire need of fixing up.

Our first winter there, I learned more than I wanted to know about frozen pipes. It was a particularly cold winter and previous residents had done little to insulate the water pipes. I tried all sorts of things to “unfreeze” the pipes, but the only effective method was to wait for the temperature to go back up. I opened faucets around the house so I would know the second we had running water again. When our pipes finally unfroze, I discovered three bad things: our kitchen faucet had been damaged by the freeze and would no longer turn off the running water, the substandard plumbing had no water shut offs underneath the sink so there was no way to turn off the water in this sink and the drain in the kitchen sink was also frozen shut. I had water quickly filling up my kitchen sink and no idea where the water shut off was. I called to my wife to get a neighbor to come over and shut off the water. I was madly bailing water out the kitchen window.  It was only the next morning that I discovered that I was bailing water out the kitchen window and into the old VW Beetle parked in the driveway. Some neighborhood kids had broken the back window so I was forced to drive the car, in the dead of winter, with a missing back window. Soon I could add mildew to the list of problems that poor Beetle had.

At times like these, you can either laugh or cry. We chose to laugh and laughed many times as we retold this story over the years. We were young and assumed that we would never be this poor again and that these hard times were only temporary. Good times would come and we would love to tell the stories of our hard early years. Stories such as the times we would go into a laundromat, pull the agitators out of the washing machines and get the spare change that accumulated there (I replaced the agitators. This is a story of ingenuity, not vandalism) then we’d eat dinner at McDonald’s.

But what happens 20 years later when you lose your job and your next job is hard to find? Can you still look at this situation as temporary and as the basis for good stories in your future? The hard truth is, we can not be as confident that things will get better as we were in our 20s. There are many people in their 50s and 60s that are having to make some hard decisions because things have changed and they have limited runway left ahead of them to make the adjustments.

When the great recession took me out of circulation, it gave me an opportunity to take a look around and see what was happening in the rest of the world while I was busy working. I discovered that digital marketing had come a long way since I first discovered the magic of email and web pages as marketing tools (circa 1995). It gave me a chance to learn new things that would help me get back into the job market. I formed a Social Media Lab for people my age who had no idea what a Tweet was. As you can see from the following picture, we were able to muster that sense of adventure that you will need to navigate your way back into the job market. We pulled each other up when one was down, explained the esoteric changes to Facebook and made sure everyone was able to create and update the social media platform(s) of their choice. You may be on the sideline now, but now is the right time to learn those things you never had time to learn while you were heads down in a cubical.

Good luck and Godspeed!

MAGC Soc Med Lab

James Snider
Engstrom Trading, LLC
VP Business Development
214-377-9817
Learn about TFX:

http://portal.sliderocket.com/BOOJC/TFX-NonStick-Presentation


Gallant


My wife is a substitute school teacher. After 10 years of teaching public school in Fort Worth, she took off 20 years to raise children. With our youngest in college, she has returned to the classroom. She told me a story this weekend about an incident in her classroom last week.

There was a second grade boy in her class who just could not get with the program. He spoke out instead of raising his hand. When he did raise his hand, he made all sorts of pained noises. He was always talking to a neighbor, getting out of his seat, fidgeting and dropping things. My wife has a special tolerance for this sort of thing. Our own son was like this. She home schooled him for 5 years to make sure that no one mistook him for a bad kid and crushed his tremendous creativity, affectionate self-confidence and passion for learning.

As it turns out, the class she was teaching needed to borrow rulers from another teacher. My wife is very serious about taking perfect care of borrowed things. She is loathe to lend her carefully maintained property and frustrated when people return it damaged. She stressed over and over to her little second grade class that they needed to be careful with these borrowed, plastic rulers.

The active boy I mentioned was happily working away on this assignment, talking up a storm and bending the ruler constantly as he worked. As could be foreseen, he broke it in three pieces. With dread visible all over him, he brought the broken pieces to my wife.

With a voice full of compassion, she informed him that he needed to do the right thing and take the ruler down the hall to the owner and tell her that he was sorry but he’d broken her ruler. He beseeched  my wife, with tears in his eyes, to not make him do this. She asked him if he knew what the word “gallant” meant. “It means to be brave and do the right thing. I need you to be gallant and tell the teacher what happened.”

Slowly he walked down the hall with the pieces of ruler in his hand. With shoulders stooped, he explained to the teacher what had happened. She listened with a soft heart and thanked him for telling her, then sent him back to his room. My wife thanked him for being gallant and had him return to his desk. She saw little second grade hands reaching out to him as he worked his way back to his desk. Everyone wanted to express their admiration for the brave boy who did the right thing.

When the project was completed and the rulers were collected, my wife asked the active (gallant) boy to take the rulers back to the teacher who lent them. She received them from him warmly and thanked him by name. She did not know his name before that day but since returning the broken ruler, she knows his name and his reputation is fixed in her mind as a brave boy who does the right thing.

Maybe you find yourself looking for a new job because your reputation was not everything it should have been. If some of your past life is alive on the internet, social media is a great way to move it off of page one and to page 15 of Google search results. Take some classes, learn some new skills, work on your greatest weaknesses and update LinkedIn, Twitter, Facebook, Google+, etc to reflect the new person you are working to become. Become involved in causes that help other people and promote those organizations via social media.  Now is the right time to be brave and do the right things. The people who meet you now will know you for who you are and not who you were.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development
214-377-9817

Learn about TFX:
http://portal.sliderocket.com/BOOJC/TFX-NonStick-Presentation


How to Guarantee That I Will NOT Connect With You


I have a very liberal policy when it comes to connecting with people on LinkedIn. If you give me any indication that we have anything in common, I will connect with you. If you indicate that we have ever spoken or you have read anything I posted or we belong to any of the same groups, I will connect. If I can look you up on LinkedIn and find anything in common (we both went to the same school, worked at the same company, have common interests, worked in the same industry, are in the same line of work…) I will connect with you.

But, if you simply use the standard, “I’d like to add you to my professional network on LinkedIn” and do not show me any common interest in your profile, I am only about half inclined to accept your invitation. If it appears that you might benefit me, then I might accept. This is hard to do unless you have some detail in your profile.

If, however, you appear to be a spammer or arrogant or selfish, I am not going to connect with you. I know a lot of people in Asia and am connected with several of them but I find that invitations from China or India from strangers almost always turn out to be spammers who want to sell me their web development services or search engine optimization services. It would be one thing if they sent me a single email but they send me three or four messages a week….that is spam.

If you get caught in that situation, here is how to “unconnect” with them. Simply write down the name of the person you want to unconnect with, then go to your Contacts on LinkedIn and look at the far right hand side (see red arrow in the following image) for the “Remove Connections” option.

Remove Connections

You will need to search through your connections to find that person you want to remove, but this will get them off your LinkedIn account.

One more thing to point out. Occasionally I talk about your LinkedIn profile picture. Many people are reluctant to put an image of themselves on LinkedIn but I encourage you to add a professional, friendly picture of yourself. It does not have to be a “coat and tie picture on blue background” but it needs to make a good impression of you as a professional person. About a year ago, I received an invitation from a total stranger who was promoting himself as an “amazing graphic artist that will rock your boring little world.” His profile picture looked like a gang banger. I understand that you need to show confidence but showing arrogance is never a good idea. I did not accept his invitation.

Good luck and Godspeed.

James Snider
Engstrom Trading, LLC
VP Business Development
214-377-9817

Recruiters


As we get started networking into target companies, you are going to run into some people who are nearly impossible to reach via LinkedIn. Their LinkedIn profile is almost empty.  They may have worked for small companies and have very few connections. They don’t belong to any groups and give you almost no insight into their history. To reach these people, you are going to have to do some serious use of Google. In the end, they will probably not accept your invitation to connect via LinkedIn. Either they do not use LinkedIn much or they may even have an email address attached to their profile that they do not use any more.

Rather than use up too much time working on reaching these impossible people, go after the low hanging fruit. Reach out to the recruiters.

The easiest path into a company is through the recruiters. They need to know as many people as possible. They make a living out of being able to find great candidates. The more people they know, the better the chances that they will find the right match for the job before anyone else can. Like sales people, they want a lot of connections on LinkedIn. They will almost always accept an invitation to connect with you on LinkedIn. Once you are connected to them, you will be a second degree connection to a bunch of people in that company…and it is easier to connect to second degree connections.

Another useful thing about being connected to recruiters is that they tend to change job frequently. Some change as often as every 6 months. A few stay with the same company for multiple years, but most switch companies often. That recruiter that left Dell to go to work at Bazaarvoice in Austin may seem like a lost opportunity (unless you want to work for Bazaarvoice) but in 9 months they may be working for a company you want to network into.

I would suggest that you go to the “People” search field in the upper right hand corner of LinkedIn and select the “Advanced” option just to the right of the window where you input your search criteria. Most people are afraid to click on anything marked “Advanced”, thinking that they are not smart enough to use the Advanced features. In your mind, substitute the word “Helpful” for “Advanced” and go for it. These are helpful features that you should learn to use.

Once you get to the “Helpful” screen, you will see fields for title and company. Fill in “recruiter” for the job and the name of the company you are interested in and just give it a shot. You will need to scroll past recruiters who no longer work for your target company, but you might want to network with a recruiter at HP or Samsung.

One more suggestion. When you find that recruiter you can connect with (you worked with them before or they belong to the same LinkedIn group as you belong to), do not send them the standard “I’d like to add you to my professional network on LinkedIn” message. That would be like asking a woman on a date by saying, “I’m not doing anything tonight. Wanna go do something?” That will work with someone who knows you or someone with no standards but it is not an effective way to establish a new relationship with a stranger. Say something along the lines of  “I am very interested in careers at Dell. I would like to connect with you on LinkedIn.” It is not prose but it is better than the standard message…and it works well enough.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development
888-512-425

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