My plan was to connect to my target company via social media. The first step had been to connect to their recruiters via LinkedIn. Now, every time I do a “Network Updates” on LinkedIn, recruiters from my target companies can see something about me. I update things I want recruiters to know about me. However, with 1,000s of connections, chances are, the recruiters are not seeing many of my updates. This is only one arrow in the quiver.
I searched for the company on Twitter. Found them. Started following them. I went to their website, read their blog. Found the name of the Chief Marketing Officer (a frequent blogger). I started to retweet the company and the CMO (only the great stuff). I track who retweets me. I know that this Austin company knows when I retweet them. I became a fan of them on Facebook and started interacting with other fans, giving quality feedback to questions. I joined their group on LinkedIn. I found articles on their new Austin headquarters with some clues into the corporate culture. I found photographs of corporate events. I found announcements of where their senior executives would be speaking; where I would be able to meet them.
Found the CMO on Twitter and started following him. I started making comments, when I had something to say. I started finding areas of interest I have in common with the CMO. I started following some of the people he follows on Twitter. I set a Google Alert on their CMO so I can read everything being posted by and about him on the internet. At times, I am able to post a comment on a video, blog, or interview. If nothing else, I am current on what he is saying and what is important to him.
My goal was simple. On the day my resume arrived in their HR department, I was nothing more than a two page Word document. That was everything they knew about me. It is very hard to hire a two page Word document. You become very left brained when deciding who to invite in for an interview when all you have is pages of words. I had to make myself flesh and blood. Creative, interested, passionate, interesting, generous, connected. By connecting to them via social media, I started to show them who I am. I also started to show them that I am interested in them. I am not someone who simply blasted them with a mouse click from my Monster account. They are particularly interesting to me.
I also have several blogs. I point to my marketing blog often. I want prospective employers to see that I am passionate about marketing. I am a gifted marketer. I understand how to market high-tech. I have a track record of success. I have a sense of humor. I take the time to mentor junior marketers into great marketers. I am someone they want on their team.
I do not know if it will take a month, a quarter, or a year, but eventually, they will see me as a person of interest and hopefully will become as interested in me as I am in them.