If a recruiter were looking for you on LinkedIn, what job skill would they look for? Electrical Engineer? Marketing? Sales? How do you think a recruiter looks for people like you on LinkedIn? The most basic way is to go to “Search People” and enter a job function. If you enter “Electrical Engineer” you will get over 280,000 results. For “Marketing” over 3.9 million results. For “Sales” over 4.2 million. Do you really think a recruiter is going to search through all 4 million LinkedIn profiles to find you? The truth is, there are 4.2 million people with “sales” in their profile but LinkedIn will only show a recruiter the top 700 matches; and that is only if the recruiter pays a monthly fee to LinkedIn for the top tier “Pro Account” access. A basic account will only return the top 100 matches.
If you do not enter the right information in your Profile, you will never be found unless the recruiter stumbles across you. How do you make sure you have your profile right? That is a bit complex to be covered in a blog but I will give you a few pointers.
First of all, make sure your profile is complete. LinkedIn will tell you if you are less than 100%. Fill in something in all the fields: your name, the bio right below your name, your summary, specialties, experience, education, and interests. Add a picture to your profile. Get three recommendations. It is better to get one recommendation for each of your last three jobs instead of three recommendations for one job. List the professional groups you belong to.
It is important when you list your experience that you match your job title to the job function you want to be found by. If you want a recruiter to find you when searching on “Business Development” then you’d better enter “Business Development” in your job title. If you enter “Business Dev” LinkedIn can not figure out that “Dev” is short for “Development”. If you were a Marketing Manager in the Business Development Department, then you’d better include all those words if you want to be found when a recruiter does a search on “Business Development.” If, on the other hand, you want a recruiter to find you when they search for “Marketing” and your title was “Business Development Manager” you need to play a few games with your job title. For Example, you might change your title to “Business Development Marketing Manager”.
These few points will increase your chances of being found by a recruiter. However, to move you into the top 100 matches, we would need to spend about an hour together. I am available to talk to groups of job seekers in the Dallas – Fort Worth area, pro bono. Outside the immediate Metroplex or for groups of people who have jobs, I am also available under terms we should discuss.