Being “in transition” is the politically correct way of saying you are one of the 15 million Americans currently looking for a job. I belong to a job hunter networking group called MAG!C which stands for “Marketing, Advertising, Graphics, Communication.” As you have surmised, this is a sub-group of job hunters who come from the marketing and the creative side of corporate America. This is where I first started learning how to use social media in my job search. We also discussed, informally, how to rank higher in Google search results.
I have since come to realize that I was learning something which goes by the intimidating term “Search Engine Optimization” or “SEO” for short. That phrase is enough to make you sound like a tech genius, in most circles, and enough to make most job seekers quake. However, what was being shared with me was simply practical tips without the pretense of an intimidating name.
SEO experts are in high demand and get paid a lot of money to advise businesses on how to drive more eyeballs to their web pages. After all, it is no good to have a web page if no one looks at it. I started applying these SEO techniques to build my ranking on Google. Today, my Twitter account and my Facebook account appear as number two and three on Google results. That actor guy (Snyder) who dominated page one in the past has been reduced to just one entry on page one. That 20 something guy’s Facebook page and the playgroup equipment installer’s Twitter account are no longer on page one. I dominate page one with my social media accounts and sometimes other web pages about me (results may vary depending on recent Internet activity). All because of SEO techniques I learned from people who were not experts.
In the next few blogs, I will talk about what I did. In the meantime, if you live in the Dallas – Fort Worth area, think about attending the MAG!C Social Media Hands-on Lab. I am just now starting to teach SEO techniques. Email me for more information, or check my Twitter account on Thursday nights. You do not need a Twitter account to see mine. www.twitter.com/JSnid. Our labs meet in the mid-cities on Friday mornings from 10 – Noon. We move around a bit to make it convenient for participants. We are informal and will help you step-by-step. You do not need to be intimidated or embarrassed. We are all in this learning together.
Don’t be afraid. You can do this.
Global Business Development and Social Media Marketing