8. One of the first things a potential employer will do is Google you….
She goes on to recommend that people create a “lively internet presence” via Facebook, Twitter, and LinkedIn.
This is consistent with my message when giving presentations on using social media to manage your web presence. If recruiters are looking for you, how long are they going to look before they find anything about you?
Nine months ago, you could find one listing about me on page one, one on page two, one on page three….and that is with 15 years of corporate PR power putting my name out there every single month. If I’d been an average job seeker, you might go to page 10 and find nothing about me.
This is particularly disconcerting when you consider the fact that there are 543 “James Sniders” in the USA (WhitePages.com). “Snider” is not the most common spelling with “Snyder” generating almost 4,000 matches. Not all those “James Sniders” are doing things I want to be associated with. For about 5 weeks, my Google Alerts kept returning results for some “20 something” James Snider who was involved in a bread truck robbery with a 14-year-old.
So, you get the idea that it could be very beneficial to your career search to make sure recruiters can find good information on you. LinkedIn, Facebook, and Twitter make that very easy. Additionally, they show up on page one of Google search results if you follow my SEO tips.
I can just see it now….turned down for that great job as CMO of a major social media start-up because the CEO thought I was party to that great bread truck robbery.
Global Business Development and Social Media Marketing