The World According to Dirk: “Digital Footprint”

Everyone talks about your “digital footprint.” You would not expect Dirk to tell you what everyone else tells you…that is why we listen to him. While most recruiters are hunting for you on LinkedIn, Dirk is looking for you on If he needs a software engineer who is proficient in Ubuntu Linux, he looks on Amazon to see who has written reviews on Ubuntu Linux books. These are people who really know the topic and who are pretty good communicators. Nothing worse than sending in the perfect candidate, only to have them answer in grunts and “un-huh.”

This is the sort of thing that has made Dirk a legend among local recruiters. His ability to find those great candidates that no one else can find.

When it comes to LinkedIn, many of us have spent hours trying to perfect all the keyword fields so we will show up on page one of LinkedIn search results (see my post on “Getting Found“). Dirk says that none of that matters anymore. Google now indexes the Internet live so recruiters can find your LinkedIn profile with a Google keyword search.

All those hours of profile tweaking are unnecessary. Set up a Google Profile and get on with your life.

James Snider
Global Business Development and Social Media Marketing
Anyone can give you social media.  I make sure it’s marketing.

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About jamessnider

James Snider is the Vice President of Business Development for Engstrom Trading, LLC. Engstrom imports products from Scandinavian countries and builds a market for them in the USA and Canada. View all posts by jamessnider

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