As I mentioned, about a month ago, I attended the Crossroads Career Transition Workshop (Double Oak, Texas) and heard two of my favorite speakers: Dirk Spencer and Gail Houston. I just spent several blogs on Dirk, now it is time to pass along Gail’s advice to job seekers.
LinkedIn is still the king when it comes to helping recruiters find good candidates, but according to Gail, Facebook is catching up. It is the new powerful tool. The reason is pretty simple. 500 million people are on Facebook. 85 million people are on LinkedIn. The pool is much bigger. As a result, job seekers (whether you are actively looking or simply interested if that perfect job comes looking for you) should make their Facebook information resemble their LinkedIn information.
Click on your Home tab, then click on the Profile tab and then the Info tab…at least, that is what Gail said. For my money, just go over to the “Edit My Profile” tab next to your profile photo on your home page. If you click on that, you have all sorts of options: Change your profile picture, Relationships (better stay away from that!), Education and Work, Likes and Interests (be careful!), and Contact Information. You have the “functional equivalent” of your LinkedIn profile in the new place recruiters are looking to find people like you.
Speaking of “people like you,” make sure the recruiter can figure out what you do. If you are a software engineer, tell me what kind. If you are a marketer….tell me what kind. If you are a teacher….you get the idea.
Global Business Development and Social Media Marketing