I lead social media labs for job seekers in the Dallas – Fort Worth area. After we have spruced up their LinkedIn profile, we frequently move on to Twitter as the next social media platform of interest. I often hear the same objection, “My life is boring….my job is boring…I am boring….what would I possibly have to tweet about?”
Let me introduce myself to you, “Hi. I’m James Snider, semiconductor marketer.” You know, I can not remember the last time I saw an action movie where the main character was a semiconductor marketer. It is just not that interesting.
So what am I going to tweet about? I could talk about the cost of through-hole vias or applications where gallium arsenide makes sense. I would probably put together a network of about 5 super geeky followers. However, it is not the super geeks who are going to hire a marketer. It is upper management I am after.
I am going to tweet about where semiconductor production is ramping up. Hint, think “southeast asia” as in “Viet Nam.” How did I find this information? I went to a Happy Hour with a bunch of my former bosses (and boss’s bosses). They are all VPs, CEOs, angel investors and the like. I just asked the question and then tweeted what they told me. Happy Hour with semiconductor professionals
Which semiconductor companies are starting to make money or held their own during the terrible 2010 market? I stumbled across a great list on the Yahoo! financial web site. I was checking to see if my shares of Google were making any money (getting closer…maybe in 2011) and read an article about what stocks are set to pop…and why. I tweeted it.
Which semiconductor companies are starting to hire aggressively? I read it on Twitter. Retweets are fair.
What sorts of people are interested in this sort information? CEOs, CMOs, VPs Marketing, Directors….all the sorts of people whose attention I would like to attract. By making myself a source of good information…the sort of information people in my segment would like to know about, I build a good reputation and make myself a “person of interest” to people who might like to hire me.
Global Business Development and Social Media Marketing