Tag Archives: inbound marketing university

SEO Series: Add a Video


I just learned this SEO tip yesterday morning while I was preparing to teach “SEO for the timid” at my weekly Social Media Hands-on Lab for Job Seekers.  A couple of days ago, the Hubspot inbound marketing blog posted an article indicating that putting a video on your web page increases you ranking on Google.  Quoting respected industry analyst Forrester Research, Hubspot said, “you’re 53 times more likely to get on the first page of Google’s search results if you have video on your page.”  Hubspot’s blog continues on to give good advice on how to make a video.  Both the Forrester Blog and the Hubspot blog are well worth reading.  If I were you, I would click through to their blogs.  I can’t better what they said.  😉

I was going to add a video to this blog to test out the Forrester/Hubspot idea, but that would require a “video upgrade” which costs $60 a year…and that is a barrier for me in this current economy, so I will just have to trust Forrester on this one.  I did add two videos to my FaceBook account, but FB is already number three on a Google search of my name, so it is hard to verify any improvement. There is no way to add video to LinkedIn at this time…and what sort of video would you want to put there anyway?

Maybe you have some thoughts. Please feel free to share them if you do.  In the meantime, if you want to see some videos I did in my previous job, click on the YouTube icon in my signature.

James Snider
Global Business Development and Social Media Marketing
jsnider1394@gmail.com
817-905-1394
Anyone can give you social media.  I make sure it’s marketing.

Contact Me LinkedinWordpressBloggerTwitterFacebookBloggerYoutube

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SEO Series: Frequent Updates


My third SEO tip is something I was assuming but only recently had my assumption validated. I was preparing for my “Professional Inbound Marketer” certification via Inbound Marketing University (Hubspot).  The speaker (an SEO expert) indicated that frequently updated web sites rank higher on Google searches than traditional, fairly static corporate sites.  It would seem that the more you update, the better.  This makes sense, particularly when you think about the opposite case. If a web page were never updated, there would be nothing current on it and not much reason to go there.  One could reasonably assume that the web page was no longer relevant and therefore would not justify a high Google ranking.  There are a number of web pages for defunct start-ups that come to mind.  These inactive web sites are still out there (for reasons I know not) but there is little reason to ever access them.

Therefore, Google assigns a higher ranking to web pages that are updated frequently.  That is why Twitter accounts get such a high ranking.  My Twitter page is normally the first or second thing returned when I google my name.  I update Twitter about 5 times a day.  I update my Facebook page about 5 times a week so it ranks very high on Google.  However, I update my LinkedIn page daily.  My Facebook page gets a higher ranking than my LinkedIn page.  You would think LinkedIn would rank higher.

If I understand correctly, however, comments from others count as activity.  Therefore,  it benefits your Google ranking when people comment on your blog (for example).  My guess is, people writing on my Facebook wall increase my ranking. I suppose there is not  a similar social interaction on LinkedIn which increases my ranking.  I could try increasing my LinkedIn ranking by doing a bunch of updates, but I am a little circumspect about doing that.  You do not want to spam your network with too many updates.

So, if you have Twitter, tweet a couple of times a day…or more.  If you have Facebook, update it daily.  For LinkedIn, ditto.  However, that does not explain why this blog (the one you are currently reading) does not show up on the first few pages of Google results but my personal web site (which I rarely update) does.  There is a lot more to SEO than we will ever cover here.

James Snider
Global Business Development and Social Media Marketing
jsnider1394@gmail.com
817-905-1394
Anyone can give you social media.  I make sure it’s marketing.

Contact Me LinkedinWordpressBloggerTwitterFacebookBloggerYoutube