Tag Archives: linkedin

Onward Thru The Fog


I am sure that we have all wished we could go back and do things differently. As for me, I am not sure how far back I would have to go before I could make things turn out the way I would like. Maybe my Freshman year of college would be enough. I would have remained in the McCombs School of Business at the University of Texas (at Austin), which is where I started. I would have ignored the fervent advice of my father (a prominent Radiologist in Austin) who instructed me that I would hate being a salesman “groveling around, buying coffee and laughing at terrible jokes simply to make a sale” ….and I would have gone straight into sales as soon as I graduated with my BBA. I love “sales” and those terrible jokes are a lot funnier when they are attached to a commission.

However, more recently, I have seen “going back and doing it differently” with a more sinister view. Maybe it is because I have officially left “middle age” and moved into “old age” but I see “having a do over” with a mixed vantage point….like “It’s A Wonderful Life” written by Rod Serling of “Twilight Zone” fame. If you went back and did it over, what makes you think things would work out better? They may work out worse!

Would you wake up every day at exactly the same time? Would your words be exactly the same words as you spoke originally? Would you leave the house at exactly the same time? Would you walk down the street or drive at exactly the same speed as before? No, impossible! The “redo” would be different in ways you could never control.

Every one of us has had “close calls” where we almost received life changing injuries or perhaps death. In the “do over world” we may have very well died at 12 years old, or 18 or 30…. If you believe in a God who is in control of all things, who would protect you a second time, do you not believe that He has protected you the first time as well? Do you not believe that you stand today at a cross roads?

We will never receive a “do over” and that is a wonderful thing. Who would want to relive the miserable years of middle school, even if you could be 20% richer today from what you learned? You lived your life. Now it is time to get on with it, based on what you learned. Do the things you should have done and broadcast your new accomplishments via social media. Those who are looking for people with your experience on LinkedIn will be interested in what you are doing now to sharpen your skills. If there is dirt on you from the past, cover it up with new entries on Facebook and Twitter. Prospective employers are going to look for information on you on the Internet. Make the good information easy to find based on your posts to social media. They will never make it to page 18 of Google search results if they find information (that you controlled) on pages 1 – 17.

Good Luck and Godspeed!


Choctaw Bowman

Choctaw Bowman - Military ManMy Grandfather (on the left) during WWI

At one time, it was easy to conceal your past. We have all heard stories of men who went West for a new beginning. It was easy, 100 years ago, to leave your past behind. Actually, it was difficult for your past to follow you.

When I attended my first defensive driving class (in the early 1970s) the instructor wanted to make a point about how we all had different degrees of training for operating a motor vehicle. He asked if anyone had received a drivers license without a formal test. Today, we would see this as a “set up” for calling in the officials to make an arrest, but in the 1970s, if we’d done everything by the book, we had no concerns. An old man in the group raised his hand and stated that he received his drivers license by filling out a form and paying 75 cents. That was it. No test, no training, no background check, no ID, no birth certificate to prove he was of legal age. 75 cents and a short form got him a drivers license.

We have all heard stories about Civil War veterans who joined the cause by lying about their age and joining their army of choice. This continued well into the 20th century. My Grandfather, Charles Bowman, lied about his age to join the infantry in World War I. I have to wonder if he questioned the wisdom of his decision. He saw plenty of bloodshed on the fields of France as a bugler in the infantry. However, he followed Black Jack Pershing, after the war, into the battle against Pancho Villa on the Texas border. He was a military man.

Eventually, he moved to Austin, TX with his young bride and became the first trolley car driver down the streets of ATX and continued his career with Austin Transit Company, eventually becoming the Vice President of Charters for the bus line. All of this under the name of “Charles Bowman”.

We did not learn of his duplicity until 60 years later, when he was too feeble for my grandmother to take care of in their home on 1509 6th Street. My older brother drove him from his home in Austin to the Veterans Hospital in Temple, TX. While checking him in, and presenting his enlistment papers to the administrators at the VA hospital, my brother noticed that “GrandDad” had joined the infantry under the name of “Choctaw Bowman.” The man I had known for 40+ years as “Charles Bowman” was, in reality, born “Choctaw Bowman”.

My grandfather had spent all his adult years under an assumed name.   Sometime after his military career, he decided that “Choctaw” was not a suitable name for a young man with career aspirations. At that time (1920s), all you had to do was to fill out paperwork with the information you wanted employers to believe was true. I guess they could have checked his military record and “outed him” but they did not. He continued his life under this new name, with impunity.

Things are not like that now. If  you were arrested in 1970, there is an on-line record of that. It is easy to find all the dirt on you that anyone might want to find. This brings me to a recurring theme. Your future employer will look for information on you on-line. If you are not found, they will dig deeper. If there is information that you do not want them to find, make it easy for them to find good information about you. Get your LinkedIn profile up to date (there is little reason to go back more than 20 years with your work history….no one cares that you bused tables in grad school).

Post updates about your good work and “good works”. If you wrote a published article, include a link to that on-line article on Facebook and LinkedIn. If you were awarded a patent, put that on LinkedIn. If you volunteer at the homeless shelter on Thanksgiving Day, post a picture on Twitter and an update on Facebook and LinkedIn. If you are not doing good things, start doing them. Earn new certifications. Update your programming skills. Brush up on Spanish at the community college. Do things that make you employable and make sure to broadcast that on social media.

If your future employer can find dozens of things about you on pages 1 – 20 with a Google search, there is little reason to continue on to page 21 where they may find images of you dancing the Hula with a giant Mai Tai in your hand. Make it easy for them to find the information that will make them want to hire you. Social Media is just as effective in getting news on the Internet as a press release. Make it work for you.

Good Luck and Godspeed.

LinkedIn Spamming Strangers in Your Name


Last night, a friend of mine asked me if LinkedIn auto-generated “invitations to connect” to complete strangers that matched their (LinkedIn’s) assessment of connections he might be interested in. I had to admit that this is something I’d never wondered….so I had no answer. However, I have noticed a significant increase in invitations from people I do not know. In my case, I have spent a lot of time on LinkedIn over the past year building a new network. I am changing industries, so all my previous LinkedIn connections were only moderately helpful in making the contacts I need to make. I send out around 100 invitations a month, so when I started receiving random invitations from people in this new industry, I just assumed it was tied to my increased activity.

But here is the piece of the story I did not tell you. My friend, a CEO of a small semiconductor company, just assumed that people wanted to connect to him due to his executive status in the high tech industry. He noticed the increase in random invitations but assumed that it was related to increased job hunting activities, now that the economy has started to pickup. That is, however, until he received an invitation to connect to himself.  It was then that he started to question if he was getting a flurry of requests to connect which were generated by LinkedIn based on his profile and on the profiles of people he was connecting to.

I did a quick Google search on “does linkedin automatically send invitations” to discover a LinkedIn discussion started on February 9 of this year. There was outrage being expressed over LinkedIn doing exactly this. Most of the respondents in this discussion indicated that they were careful about who they sent invitations to and from whom they accepted invitations.

Mystery solved. LinkedIn will generate invitations for you to people they think you might want to be connected to.

I do not have the same concern, as some people do, about connecting to people I may not know. I am essentially in sales, and you are probably not going to make much of a business by only selling to people you know. What concerns me is that LinkedIn has decided to do this without telling us. They are essentially “telemarketing” to LinkedIn members, under our name and LinkedIn profile, without our ever knowing.

Isn’t this what a virus does?

Good luck and Godspeed!


My wife is a substitute school teacher. After 10 years of teaching public school in Fort Worth, she took off 20 years to raise children. With our youngest in college, she has returned to the classroom. She told me a story this weekend about an incident in her classroom last week.

There was a second grade boy in her class who just could not get with the program. He spoke out instead of raising his hand. When he did raise his hand, he made all sorts of pained noises. He was always talking to a neighbor, getting out of his seat, fidgeting and dropping things. My wife has a special tolerance for this sort of thing. Our own son was like this. She home schooled him for 5 years to make sure that no one mistook him for a bad kid and crushed his tremendous creativity, affectionate self-confidence and passion for learning.

As it turns out, the class she was teaching needed to borrow rulers from another teacher. My wife is very serious about taking perfect care of borrowed things. She is loathe to lend her carefully maintained property and frustrated when people return it damaged. She stressed over and over to her little second grade class that they needed to be careful with these borrowed, plastic rulers.

The active boy I mentioned was happily working away on this assignment, talking up a storm and bending the ruler constantly as he worked. As could be foreseen, he broke it in three pieces. With dread visible all over him, he brought the broken pieces to my wife.

With a voice full of compassion, she informed him that he needed to do the right thing and take the ruler down the hall to the owner and tell her that he was sorry but he’d broken her ruler. He beseeched  my wife, with tears in his eyes, to not make him do this. She asked him if he knew what the word “gallant” meant. “It means to be brave and do the right thing. I need you to be gallant and tell the teacher what happened.”

Slowly he walked down the hall with the pieces of ruler in his hand. With shoulders stooped, he explained to the teacher what had happened. She listened with a soft heart and thanked him for telling her, then sent him back to his room. My wife thanked him for being gallant and had him return to his desk. She saw little second grade hands reaching out to him as he worked his way back to his desk. Everyone wanted to express their admiration for the brave boy who did the right thing.

When the project was completed and the rulers were collected, my wife asked the active (gallant) boy to take the rulers back to the teacher who lent them. She received them from him warmly and thanked him by name. She did not know his name before that day but since returning the broken ruler, she knows his name and his reputation is fixed in her mind as a brave boy who does the right thing.

Maybe you find yourself looking for a new job because your reputation was not everything it should have been. If some of your past life is alive on the internet, social media is a great way to move it off of page one and to page 15 of Google search results. Take some classes, learn some new skills, work on your greatest weaknesses and update LinkedIn, Twitter, Facebook, Google+, etc to reflect the new person you are working to become. Become involved in causes that help other people and promote those organizations via social media.  Now is the right time to be brave and do the right things. The people who meet you now will know you for who you are and not who you were.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development

Learn about TFX:

How to Guarantee That I Will NOT Connect With You

I have a very liberal policy when it comes to connecting with people on LinkedIn. If you give me any indication that we have anything in common, I will connect with you. If you indicate that we have ever spoken or you have read anything I posted or we belong to any of the same groups, I will connect. If I can look you up on LinkedIn and find anything in common (we both went to the same school, worked at the same company, have common interests, worked in the same industry, are in the same line of work…) I will connect with you.

But, if you simply use the standard, “I’d like to add you to my professional network on LinkedIn” and do not show me any common interest in your profile, I am only about half inclined to accept your invitation. If it appears that you might benefit me, then I might accept. This is hard to do unless you have some detail in your profile.

If, however, you appear to be a spammer or arrogant or selfish, I am not going to connect with you. I know a lot of people in Asia and am connected with several of them but I find that invitations from China or India from strangers almost always turn out to be spammers who want to sell me their web development services or search engine optimization services. It would be one thing if they sent me a single email but they send me three or four messages a week….that is spam.

If you get caught in that situation, here is how to “unconnect” with them. Simply write down the name of the person you want to unconnect with, then go to your Contacts on LinkedIn and look at the far right hand side (see red arrow in the following image) for the “Remove Connections” option.

Remove Connections

You will need to search through your connections to find that person you want to remove, but this will get them off your LinkedIn account.

One more thing to point out. Occasionally I talk about your LinkedIn profile picture. Many people are reluctant to put an image of themselves on LinkedIn but I encourage you to add a professional, friendly picture of yourself. It does not have to be a “coat and tie picture on blue background” but it needs to make a good impression of you as a professional person. About a year ago, I received an invitation from a total stranger who was promoting himself as an “amazing graphic artist that will rock your boring little world.” His profile picture looked like a gang banger. I understand that you need to show confidence but showing arrogance is never a good idea. I did not accept his invitation.

Good luck and Godspeed.

James Snider
Engstrom Trading, LLC
VP Business Development


As we get started networking into target companies, you are going to run into some people who are nearly impossible to reach via LinkedIn. Their LinkedIn profile is almost empty.  They may have worked for small companies and have very few connections. They don’t belong to any groups and give you almost no insight into their history. To reach these people, you are going to have to do some serious use of Google. In the end, they will probably not accept your invitation to connect via LinkedIn. Either they do not use LinkedIn much or they may even have an email address attached to their profile that they do not use any more.

Rather than use up too much time working on reaching these impossible people, go after the low hanging fruit. Reach out to the recruiters.

The easiest path into a company is through the recruiters. They need to know as many people as possible. They make a living out of being able to find great candidates. The more people they know, the better the chances that they will find the right match for the job before anyone else can. Like sales people, they want a lot of connections on LinkedIn. They will almost always accept an invitation to connect with you on LinkedIn. Once you are connected to them, you will be a second degree connection to a bunch of people in that company…and it is easier to connect to second degree connections.

Another useful thing about being connected to recruiters is that they tend to change job frequently. Some change as often as every 6 months. A few stay with the same company for multiple years, but most switch companies often. That recruiter that left Dell to go to work at Bazaarvoice in Austin may seem like a lost opportunity (unless you want to work for Bazaarvoice) but in 9 months they may be working for a company you want to network into.

I would suggest that you go to the “People” search field in the upper right hand corner of LinkedIn and select the “Advanced” option just to the right of the window where you input your search criteria. Most people are afraid to click on anything marked “Advanced”, thinking that they are not smart enough to use the Advanced features. In your mind, substitute the word “Helpful” for “Advanced” and go for it. These are helpful features that you should learn to use.

Once you get to the “Helpful” screen, you will see fields for title and company. Fill in “recruiter” for the job and the name of the company you are interested in and just give it a shot. You will need to scroll past recruiters who no longer work for your target company, but you might want to network with a recruiter at HP or Samsung.

One more suggestion. When you find that recruiter you can connect with (you worked with them before or they belong to the same LinkedIn group as you belong to), do not send them the standard “I’d like to add you to my professional network on LinkedIn” message. That would be like asking a woman on a date by saying, “I’m not doing anything tonight. Wanna go do something?” That will work with someone who knows you or someone with no standards but it is not an effective way to establish a new relationship with a stranger. Say something along the lines of  “I am very interested in careers at Dell. I would like to connect with you on LinkedIn.” It is not prose but it is better than the standard message…and it works well enough.

Good Luck and Godspeed!

James Snider
Engstrom Trading, LLC
VP Business Development


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